Is cheese good for me? line1
Is all fruit the same? line2
hero tools

What should you eat
to be healthier?

Food matters to your health. We combine science, large scale data and machine learning to tell you what to eat based on your unique metabolism. We are Project Sapiens.


Our founding team has built billion dollar revenue businesses from scratch, beaten Google on its home turf of machine learning for advertising, and includes some of the 1% most cited scientists in the world.

Jonathan Wolf profile icon

Previously Chief Product Officer of Criteo from startup to IPO & over $1Bn revenue. Formerly Yahoo, BCG. Educated Oxford and Harvard.

George Hadjigeorgiou profile icon

Previously CEO of HouseTrip, acquired by Tripadvisor; Co-Founder of E-food acquired by Delivery Hero. Formerly Yahoo & Accenture. Educated MIT and Tufts.

Tim Spector profile icon

Professor of Genetic Epidemiology, King’s College London. Director of Twins UK. Top 1% world’s most cited scientists. Author - The Diet Myth

Richard Davies profile icon

Previously Founder & CEO of ElasticHosts, acquired by GoDaddy. Formerly McKinsey. Educated at Cambridge.

Our board of advisors is a global team that includes renowned scientists, Machine Learning experts from companies like Google DeepMind, and marketing leaders from iconic consumer brands such as Apple.

We have raised significant funds from investors, including those who built many of the multi-billion dollar technology companies in Europe, including King, Criteo and Zoopla

We are working on the new frontier combining human biology and data science.

The human body is immensely complex. Interactions and feedback loops make it hard to separate cause and effect. Many biological processes are still not well understood. Traditional approaches have therefore struggled.

The recent collapse in the cost of metagenomics opens up the possibility of using machine learning models to predict personalised metabolic responses. The importance of the microbiome is now well recognised in the scientific community, but we have recently discovered that our gut microbiomes are vastly more personalised than our DNA. While our DNA is 99.9% the same, our microbiomes are usually less than 30% the same – even amongst twins.